PA Live Football Sponsorship Guide

PA Live is the official broadcast channel for Pulaski Academy events, concerts, and sports.  Our fans rely on our broadcast of the school’s football games, offering Bruin fans another choice for keeping up with every game: both home and away.

Throughout the 2023 season, we averaged over 12,700 viewers for each game.  So whatever your target demographic, you’re sure to generate business by getting in front of our 166,000 person audience.

Since we started broadcasting football at Pulaski Academy, our audience has continued to grow - meaning this could be your biggest opportunity ever.

Bruin football

Pulaski Academy football is unlike any other football program… and our fans know it!  They have won ten state championships and four completely undefeated seasons.  Because of the team’s record and their exciting, fast-paced approach to the game, our fans want to watch every moment of every game.

The smallest 7A football team Arkansas has ever seen!

Last year the Bruins faced a new challenge by moving up to 6A football.  Head Coach Anthony Lucas said before the season, "Nothing changes for us," and that held true the entire year.

Known nationwide as one of the best wide receivers Arkansas has ever seen, Anthony Lucas took the reigns of the football team in 2021 and will be leading the Bruins on the field for his third season as head coach. 

In 1994 he signed with the Arkansas Razorbacks.  During that chapter of his life he caught 137 receptions for 2,897 yards and 23 touchdowns.  His career average of 21.0 yards per catch remains 1st in the SEC and 5th in the nation. He went on to play in the NFL for the Green Bay Packers and Dallas Cowboys.  Coach Lucas was inducted into the Arkansas Sports Hall of Fame in 2020.

After serving as the wide receivers coach for nine years, Coach Lucas was excited to lead the Bruins starting in 2021.  “I’m jacked about it. We’re not going to reinvent the wheel by any chance. We’re going to play Pulaski Academy Bruin football. It doesn’t stop. I’m excited about the opportunity. The motto never changes from when we started in January; our main goal from here until December is to win another state championship.”

The Bruins’ record is a testament to their hard work, dedication, and unique style of play - a method that perfectly illustrates the type of analytical and critical thinking skills that are taught in the classroom.

Join our winning team

As a sponsor, you will become part of the Pulaski Academy family - a group that is passionate about the Bruins and are glad to show support for those who make it possible to keep up with the team.

Contact the PA Live sales team

On-air sponsorships

Bruin Claw awards   $1,000

At the end of each game our on-air personalities select the players who made the biggest impact and award them the “Bruin Claws”.  As a sponsor of this segment, this would become the “[your organization] Bruin Claw”.  This would be uniquely special for a local bakery (who could even offer to sell Bruin Claws), but any organization is open to this unique offering.  This includes one live advertisement during the broadcast.

Pre-game show   $2,000

We will mention your organization’s name when we start the broadcast and coming back from every break during the show, and read one advertisement during the show.  For example, “Welcome to the [your organization] pre-game show, I’m…”.  Your logo will remain on-screen during the pre-game show.

Halftime show   $2,000

We will mention your organization’s name when we start the broadcast and coming back from every break during the show, and read one advertisement during the show.  For example, “Welcome to the [your organization] halftime-game show, I’m…”.  Your logo will remain on-screen during the halftime show.

Timeouts   $2,000

We will mention your organization’s name each time one of the teams take a timeout.  We will display your logo and air an advertisement at least once during the show.

On-side kicks    $2,500

This is another unique offering.  Last year the Bruins had 12 different types of on-side kicks.  They have won 96% of the games during which they recover even a single on-side kick, which just illustrates how important this play is to the Bruins’ strategy.  Your organization’s name will be mentioned during the Bruins’ on-side kick attempts, and we will air an advertisement at least once during the game.

Studio sponsor   $2,500

We will refer to our broadcast booth as your organization’s booth.  Typically this would be when coming back from breaks.  For example, “Welcome back to the Smith Basket-weavers Studio…”

Red zone   $2,500

Your organization’s name will be mentioned on the broadcast when the Bruins reach the red zone (inside 20 yards from the end zone), and we will air an advertisement at least once on the air.

Fourth down conversions   $2,500

This is a very unique offering.  Bruin football is known for the “never punt” philosophy.  While other teams count their number of third down conversions, PA uses all four downs… making the fourth down something that all Bruin fans watch closely.  Your organization’s name will be mentioned during the Bruins’ fourth down conversion attempts (average of four per game), and we will air an advertisement at least once on the air.

Perfect Prediction   $3,000

Fans will be asked to submit their score predictions for the game each week on social media, our broadcast, and on the video board in the stadium.  The fan who correctly predicts the final score will win a prize (team gear, gift card to The Den, or a gift card to your business, etc).  (If there are more than one correct guesses, a winner will be chosen randomly between them.)  The best part is... your company's name and logo will be prominently displayed with each invitation to participate: on social media, our broadcast, and on the video board!

Presenting sponsor   $5,000

Your logo will be displayed on the broadcast for the entire game.  This will be featured prominently on the scoreboard shown on the screen.

Live fan feedback   $3,500

When we tell viewers about our fan feedback options, we will mention your organization each time.  We will also mention your organization each time we stop to read fan’s feedback.  For example, “James sent us a message through the [your organization] fan feedback.  He says…”  Your organization will be mentioned a minimum of four times per game, and we will air an advertisement at least once on the air.

Contact the PA Live sales team

Home Game Sponsorships

These options would be executed for the crowd attending games held at Joe B. Hatcher Stadium on campus as well as the audience watching the broadcast at home.

Penalty flag package   $3,500

Logo displayed on scoreboard with every penalty flag thrown during a game. (An average of ten penalty flags are thrown during every game.)  Includes two season tickets to all home games.

First down package   $3,500

Logo displayed on scoreboard for a minimum of seven first downs.  An average of 25 first downs during every game.   Includes two season tickets to all home games.

Bruin touchdown package   $3,500

Logo displayed on scoreboard after every Bruin touchdown during home games.  The Bruins average eight touchdowns per game.  Includes two season tickets to all home games.

“Tip of the Game”   $3,500

For each game you can provide a video with a helpful tip from your organization.  This video will be shown at least once on the scoreboard and the broadcast each game.  Includes two season tickets to all home games.

Contact the PA Live sales team

Print advertisements

These full color banners are displayed on the field to all game attendees and have the potential of being seen many times on our broadcast and in any other video or photography taken at the game.  All prices are for the entire season.

Sideline banners   $900

These 4’ x 16’ banners are attached to the fence along the sidelines.

A-frame banners   $750

Displayed on an A-frame, these 3’ x 8’ banners decorate the end zone, getting a lot of attention and potential air-time.

Visitor stand banners   $750

Measuring 3’ 8” x 14’, these banners hang from the back of the visitor stands for all fans to see.

Game-day programs   $1,000

Every attendee wants one of these programs that are handed out for free to all attendees (while they last) at each home game.  We list each player and coach, and feature your advertisement or coupon in full color.    

Contact the PA Live sales team